Questionnaire analysis

For my questionnaire that I had to create, I ended up with 24 respondents, and have looked at their answers carefully.

I've broken the questionnaire down into individual questions which I'll be analysing separately according to age and gender. But I've looked at the questionnaire as a whole to see if there were any trends and patterns that I could pick up on.

The most common trend between all of the respondents were females between the ages of 15-20. Who listened to Rock, only sometimes kept up to date with gossip about music artists. Didn't regularly go to concerts, looked for new artist info in a magazine, read their magazines as a hard copy (paper copy),  preferred the magazine to be humorous, and wanted reviews on the music artists featured.

I'm also including specific analysis' on respondents that answered the questionnaire. I've chosen three girls and three boys to make the judgement fair and picked them at random. Based on their answers I can see what the trend is for girls and boys.

So to compare the individual responses I picked respondents, #23; #19 and #17 to look at within the males. And I also picked three female respondents  #2; #6 and #7.

For Question 1 I asked: What is your age and gender?

Most of the people that answered were female in the age group of 15-20.
I plan to aim my magazine towards females, and had enough data to analyse their responses, but to make sure I had enough data to look at, I asked a few more males to answer the questionnaire for me so that I could compare other responses to different questions between the two genders. 

For this graph I asked people: What types of music do you listen to? I made this question multiple choice so the respondents could pick as many options as they want, as nobody really listens to just one type of genre of music.  So the grand total isn't actually 24, but each choice that people made I added to the chart. The overall result is that girls listened to rock, metal, indie, alternative, classical, soundtracks, Indie-rock and R&B more than boys, however Boys listened to rap more than girls. This isn't a complete representation as more girls than boys answered the questionnaire so it isn't completely accurate. 

For the individual respondents that I looked at, #23 and #17 put rap as one of the genres of music that they listen to, whilst #19 put Alternative as the only genre of music that they listen to. However #17 also put Hip/Hop, Classical, Dance and R&B as other genres of music that they listen to.  Whereas the females mainly picked more than one genre of music. There was a common theme between all three female respondents. They all picked rock as one of the genres of music they listen to, and #7 and #6 both chose very similar styles of music: Alternative, Indie- rock, Indie,  and rock, with the exception of #6 choosing Soundtracks along with the other choices. However #2 chose Metal, Dance and R&B in addition to the choice of rock.

To compare the choices between the different genders, The males mainly picked rock as a genre of music that they listened to, whereas the females picked rock, indie, alternative, and indie-rock as a genre of music that they listen to.

If I'm aiming my magazine towards females, I need the genre to be a rock/indie/alternative magazine, to appeal to them, based on the results that I have received. But I could also have information about other types of music, but to a lesser extent so I can broaden my readership of the magazine.

This chart is actually an extension of Question 2: What type of music do you listen to? I added another option called Other: Please Specify. Therefore people added other types of music in that they listen to. There most popular for both boys and girls was Pop, at 2 each, and there was also reggae that both boys and girls listen to with one each.

None of the individual respondents that I'm looking at picked an extra genre of music to put down, and went with the ones that were available

For this chart I asked the question: Do you keep up to date with gossip about music artists? Most people on this questions said sometimes, this has  encouraged me not to include too much gossip about music artists in, as most people don't keep up to date with gossip about music artists anyway.

For my analysis of individuals, the boys main answers were varied, with #23 saying that he doesn't.  #19 says that he does and #17 saying sometimes. If I wanted a final answer on this question I would most likely distribute the questionnaire more evenly and for a longer period of time so that it gets to a larger amount of people, I would also have more male respondents for this as well.

The female answers were more final. #6 and #7 said that they both sometimes kept up to date about the gossip. Whilst #2 said that they did. 

If I need to aim my magazine towards females then I would have a small amount of gossip included as the female responses that I studied said that they only sometimes kept up to date, which means that they are focusing on something else within the magazine.

For Question 4 I asked: Do you regularly go to concerts? The trend for this question was generally No. This has led me not to include gig information as people don't go to gigs as regularly.

The trend from the male respondents was mainly that they didn't go to concerts, with #23 and #17 saying that they didn't. However #19 said that they did go to concerts, breaking that trend.

Of the female respondents the complete opposite was true. #7 and #2 both said that they did regularly go to concerts with just #6 saying that they only sometimes went regularly go to concerts.

This tells me that if I want to aim my magazine towards females. I would include more information about concerts than if I was creating a magazine steered more towards males.

For Question 5, I asked: If you do go to concerts regularly, how do you apply for them? The responses for this were all one sided. Everyone tended to apply for them online rather than through a magazine or radio station. This I think is usually because there is more chance of being able to acquire a  ticket if you apply for them online, whereas in magazines or on the radio, there is only a small chance of you winning the tickets.

The trend for both male and female for question 5 was that they applied for their tickets online when they did go to concerts meaning that if I was going to put information about concerts in the magazine I would include some reliable links in doing so.

For this chart I asked: What do you look for most on a music magazine? This question I thought was important because people look54 for different things on the front cover of a magazine to attract them to it. The most popular answer was New Artist info, followed closely by a popular music artist. This has influenced me to put lots of information about new artists on the front to entice people to buy the magazine and give people new artists to listen to.

In my specific analysis of the respondents the male response was varied. #23 said that they looked for a popular music artist, #19 said that they looked for a popular music artist and new artist info, and #17 said that they looked for just new artist info. So the trend with the male respondents would be a mix of new artist info and a popular music artist.

For the females all three said that they wanted new artist info, in addition to #2 saying free posters in addition to the new artist info, #6 saying a popular music artist as well as gifts, and #7 with a popular music artist as well.

So for my female audience of my magazine, I would have a lot of new artist info with some gossip about well known artists, and gifts and posters included.

For Question 7, I asked: How do you read your magazines?

The general answer to this was a paper copy, although some do actually read theirs online. This has informed me that there if I actually had to produce the magazine I would first launch it as a paper copy magazine, and then if it gained enough recognition, I would then launch a website with the content on it, but as I'm only producing a front cover and double page spread, everything is going to be kept online anyway.

The trend for my individual respondents for this question would be a paper copy, with only respondent #17 that reads the magazine online.

For the females, they all read their magazines in a paper copy format, telling me that it's best to launch the magazine as a paper copy rather than online.

For Question 8: Who is your favourite music artist? I left an open ended question. So the respondents had to write who their favourite music artist was. There was a variety of answers and no real trend to them. Some of the answers put just one artist down whilst others put multiple and quite a few wrote that they had too many to list.

None of my individual respondents put any of the same answer for this question, the responses are all varied. Although of my 3 male respondents both #23 and #17 put rap artists down as their favourite artist, whilst #19 put a indie pop band.

For the female respondents, they all put a type of rock band, with the sub genres of pop rock and the such as their favourite artists. However  #19 put a singer songwriter down as one of their favourite artists, which doesn't conform with most of the results.

I asked the question: Do you prefer the magazine to be serious or have a humorous side to it? for Question 9 and most people put funny.

This is helpful information when it comes to writing my double page spread as I can make it funny so that more people are inclined to buying my magazine because it makes them laugh.

There was a massive overall response to this question with all of the respondents, all of them wanted a magazine that was humorous rather than a serious one, this I think is due to the age group that all the respondents are in. All of them are young and therefore wouldn't want anything too serious in it.

With my female audience I would include a sense of humour in the reviews and the main articles of the magazine. 

For the final question: Would you like the magazine to have reviews of the music artist in it or leave the decision up to you?

 

I included because I thought that it might be good to include a flash about the review of an album on the cover, or for there to be a hint of a review inside so people can decide for themselves whether they like the album or not

In my analysis of the individual responses, I found that with all the males they preferred reviews of the music artist rather than leaving the decision up to the reader.

 

This was the main trend between most of the female respondents as well. Except for #6 which went for the option of leaving the decision up to the reader, this would vary the larger the amount of people who did the survey but overall I think reviews would be the overall trend.

 

From this information I know I should include an actual review instead of leaving the decision up to the readers, this could be helpful to them, as they can see the magazines review of an album and then if it's good, decide to go and have a listen. 

For the female audience that I'm aiming my magazine towards, I would have reviews rather than decisions left up to the reader, to comply with the results that I got in my questionnaire.